What Is Schema Markup?
Schema markup is structured data code added to your website that helps search engines understand your content more precisely. Instead of guessing what your page is about, Google reads the schema and knows exactly what services you offer, where you are located, your opening hours, and customer reviews.
Essential Schema Types for Tyre Businesses
LocalBusiness is the foundation schema for any service-area business. It includes your business name, address, phone number, service area, opening hours, and price range.
Service schema describes individual services — mobile tyre fitting, emergency callout, fleet tyre replacement, TPMS replacement. Each service page should include Service schema with details like estimated cost, service area, and provider.
FAQPage schema turns your FAQ content into rich snippets that appear directly in search results, increasing visibility and click-through rates.
Product schema on your tyre catalog pages enables price, availability, and brand information to appear in search results.
Implementation Tips
Use JSON-LD format, which is Google's preferred method. Place the script in the head section of each relevant page. Test your markup using Google's Rich Results Test tool to ensure it is valid and eligible for rich snippets.
Update your schema whenever business details change. Inaccurate structured data is worse than none at all.
